For The Sport Of Tomorrow

ABOUT

The sports industry is evolving fast. The organizations that thrive know their potential and have a clear path to reach it.

That’s what I do.

As Co-CEO of Powerplay One, I drive value creation for sports clubs, leagues, and organizations by growing attention, strengthening financials, and elevating sporting performance through AI-driven diagnostics and a clear, actionable roadmap.

My career spans global sports marketing and management, from creating and leading adidas' worldwide "With Women We Run" initiative, which opened historic first public races for women in Saudi Arabia for the first time, to serving as CEO of a football club.

I co-authored three books, including “Powerplay – The Sports Innovation Playbook”, and speak on women’s leadership in sports business, digital transformation, and the future of sports governance.

SPEAKER
DFB x Future Leaders in Football // adidas // Special Olympics // Hawar.Help // PopKultur Festival // Dentons Sports Talk // Schleswig-Holsteinischer Fußballverband // DIGISUSTAIN Conference